Private jet charter survey 2010
PrivateFly conducted a survey of its global network of registered operators, which gathered data and opinion from a wide range of private jet operators, ranging from how their customer base is evolving; biggest challenges; emerging trends and their views about how the private jet charter industry is set to change.
Here are some of the results:
| Do you think the internet is making the private jet industry more efficient? | |
| Yes | 98% |
| No | 2% |
| How do you currently market your aircraft?(tick all those that apply) | |
| PR | 48% |
| Word of Mouth / recommendations | 83% |
| Social media | 21% |
| Paid search / PayPerClick | 12% |
| Search Engine Optimisation | 50% |
| Other | 17% |
| Would having 360 degree panoramic imagery of an aircraft's interior on your website improve the opportunity for charter sales? | |
| Yes | 52% |
| No | 48% |
| How would you define the approximate split of where your charter business comes from? | |
| More from direct customers | 33% |
| Equal split from direct customers and brokers | 24% |
| More from brokers | 43% |
| In the last year, What approximate % of the primary person BOOKING the charter do you estimate is male or female? | |
| Male | 63% |
| Female | 37% |
| In the last year, What approximate % of the charter PASSENGERS do you estimate is male or female? | |
| Male | 68% |
| Female | 32% |
| Which sector of your customers do you estimate has seen most growth in the last twelve months? | |
| First time special occasion | 12% |
| Business customers | 68% |
| Ex-owner or fractional owners | 20% |
| Other | 0% |
| What do you think ranks as the most important factor for a private charter customer? (choose one) | |
| Getting a quote quickly | 17% |
| The most competitive price | 69% |
| Type and age of aircraft | 5% |
| Safety record | 7% |
| Other | 2% |
| What is the single biggest challenge facing the charter industry currently? | |
| Environmental issues | 7% |
| The recession | 45% |
| Airport access | 5% |
| Too many competitors in the market place | 24% |
| Reaching more customers | 10% |
| Other | 9% |
| On average, how many quotes do you estimate that you generate per one charter booking? | |
| 10 quotes | 39% |
| 20 quotes | 36% |
| 30 quotes | 3% |
| 40 quotes or more | 22% |
| What % of your flights do you estimate are empty positioning sectors? | |
| 10 - 20 % | 12% |
| 20 - 30 % | 14% |
| 30 - 40 % | 42% |
| Above 40 % | 32% |
| How did you hear about PrivateFly? | |
| An email we sent | 67% |
| Aviation publication | 19% |
| Recommendation | 0% |
| Other | 14% |
| Which other marketing networks/ organisations are you a member of? (tick all that apply) | |
| Avinode | 67% |
| CharterX | 61% |
| Other | 25% |
| What would most improve PrivateFly? | |
| Available in other languages | 9% |
| Improved functionality | 21% |
| Online (live) help | 6% |
| Clearer instructions on how to use | 24% |
| Other | 39% |
Survey results based on a sample size of 132 responses